About ActiveFOCUS

The founder and principal of ActiveFOCUS, Carole J. Robbins, is an anthropologist with sixteen years experience conducting a wide range of market research for consumer goods and service companies.

In addition to this experience in corporate research, Carole has been working as an independent consultant conducting qualitative research and managing quantitative research projects for clients with a diverse range of concerns:

• Advertising
• Banking and investments
• Environmental protection
• Healthcare
• Interior Decoration
• O-T-C Pharmaceutics
• Refrigerated food products
• Regulatory compliance
• Shelf-stable food products
• Sporting goods

Strengths that can go to work for you immediately:

• Strategic thinker -- can identify the types of research that will generate the information needed to reach business objectives.
• Anthropological focus leads to questioning of cultural assumptions rather than acceptance of findings at face value.
• Knowledge and experience in all areas of market research.
• Strong relationships with suppliers of market research fieldwork and data tabulation
• Concise and understandable reports.