Quantitative Project Management
What's your business goal?
If it is...
- To test hypotheses about behavior generated through qualitative research?
- To quantify consumer attitudes and behavior?
- To generate results that can be projected to the population as a whole?
- To compare the responses of different subgroups through cross-tabulations?
- To evaluate the confidence level of results through statistical testing?
What's the best way to reach it?
We do...
- Telephone, mail and door-to-door surveys.
- Descriptive statistics and statistical testing (means, medians, standard deviations, t-tests, Chi-square testing).
- Multivariate analysis using multidimensional scaling, analysis of variance, linear regression and so on.
Too many quantitative research projects?
Staff stretched too thin?
Add expertise without overhead.
Have ActiveFOCUS manage your project from start to finish.